Website Privacy Policy

Introduction

Mount Desert Island Hospital (“MDIH”) and Birch Bay Retirement Village (“BBRV”) (together, “we”, “us”, or “our”) take seriously our responsibility to protect the privacy and security of information. This privacy policy describes what information we collect on our websites (https://www.mdihospital.org/ and https://www.birchbayvillage.us/), how we use and share your information, your options regarding how we collect, use, and share your information, and other important information about our privacy and security obligations.  Please read this Privacy Policy carefully before using our websites.

This Privacy Policy does not apply to MDIH’s patient portal.  The patient portal is subject to separate terms and conditions.  Additionally, “protected health information” subject to protection under the Health Insurance Portability and Accountability Act and its regulations are subject to different rules. These rules are summarized in our Notice of Privacy Practices.

Our websites are . We do not knowingly collect or maintain information about children on our websites. No one under age 13 should use or provide any information on our websites.

 

Consent

By using our websites, you consent to our collection, use, and sharing of information as described in this policy. You have the right to as described below.

 

Information that we collect

Depending how you interact with our websites, we may collect personal information about you. Personal information may include you name, email address, physical address, phone number, the type of device and web browser you use to access our websites, and your IP address. An IP address is a number that identifies an internet-connected device.

You may use our websites .  We collect aggregated information about traffic to our websites and browsing patterns.

When you wish to do something on one of our websites that requires us to collect personal information, such as submit a request to us, we will collect your personal information. By giving us personal information, you give us permission to collect, store, transmit, and use your personal information for the operation of the websites and our businesses. If you send a message to us, we may retain it for our records and use it to respond to you or for our other legitimate business purposes.

We may collect personal information if you make a donation to MDIH on its website.  We collect your name, email address, mailing address, phone number, the amount of your donation, and how the donation should be used.  We use a third-party vendor, Blackbaud, to collect and process credit and debit card information.

You have the option of paying a bill from MDIH by clicking a link on the MDIH website. This link will take you to a third-party’s website, operated by .  Cerner collects your personal information to process your bill payment.

MDIH offers the option of creating a patient portal that allows patients to send messages and view their medical records.  The MDIH website has a link to a patient portal registration form that is maintained by a third party, . This third party collects your information to register patients for the portal. The patient portal is subject to separate terms and conditions.

 

Security

We take seriously the security of the information that we collect on our websites. We take reasonable measures to ensure the security of information, . While we take steps to protect the security of information that we maintain, we cannot guarantee that the security of information will never be compromised. We also cannot guarantee the security of your own device(s) that you use to access our websites.  You should use a secure device and network when sharing information with us.

Our websites rely on third-party products and services (“Service Providers”) to track who visits our websites, how our websites are used, determine whether a user is logged into our websites, and analyze our marketing efforts.  Our websites use tracking cookies.  A cookie is a small data file that can be placed on and retrieved from a device to help make a user’s experience on a website more efficient.  . We and our Service Providers may place tracking cookies on your device that are for us to operate our websites – these cookies are always enabled. Other types of cookies are –Google analytics, we need your permission to use these cookies. The first time someone visits our website, or visits our website after clearing their web browser cache, it will display a message asking whether you want to consent to our use of optional cookies.

You can change your preferences about optional cookies by opting out.  Many web browsers allow cookies by default. You can change these settings in your web browser to restrict or prohibit cookies that track your activity. We are not responsible for the effectiveness of browser or other cookie opt-out programs.

We use Google Analytics to collect non-personal, aggregated information about how users use our websites. We use this information to get reports about our websites and how to improve them. This service uses tracking cookies. For more information on how Google collects and processes data, please :  https://policies.google.com/technologies/partner-sites.

We also use Innovid to collect to track and report how our advertisements are performing.  Innovid may place cookies on your web browser.  For more information about Innovid’s privacy policies, please visit:  https://www.innovid.com/privacy-policy/.

Our websites created in WordPress.  WordPress uses a cookie to determine whether a user to our websites.  For more information about WordPress’s privacy policies, please visit: https://wordpress.org/about/privacy/.

 

How we use information we collect

We may use the information we collect to:

  • Help us improve our websites;
  • Help us improve the services we offer;
  • Personalize advertisements on third-party websites based on how you use our website;
  • Respond to messages sent to us; and
  • Conduct other activities permitted by law.

We may share this information with third-party vendors that help us operate this website, to perform marketing activities for us, and improve our interactions with patients and others. We may also share information to comply with our legal duties and in response to lawful requests from government authorities.

 

Asking us to remove personal information

We will retain information as long as we need for our business purposes and as required by law. If you provide us personal identifiable information through one of our websites, you may request that we remove that information by contacting us using the information under the “How to contact us” section below.  When you make this request, please include all information necessary for us to review and act on your request. Please tell us when and how you shared personal information with us and what information you would like for us to remove. We will carefully review all such requests and honor them to the extent we are reasonably able to do so and if permitted by applicable law. There may be situations where legal and technical limitations prevent us from removing information, or that prevent us from confirming whether we maintain infrmation about someone.

 

Links to third-party websites

This Privacy Policy only applies to our websites.  We have links that direct users to websites operated by third parties.  This Privacy Policy does not apply to websites operated by third parties. If you want more information about how third parties collect, use, and share information, you should review their policies or contact them directly. You are encouraged to read these third parties’ privacy policies.

 

Transfer of information due to sale or change in control

We reserve the right to transfer your personal information to the buyer of our business or if there is a change to our business.

 

How to contact us

If you have questions about our Privacy Policy or your personal data rights, you may contact us by:
Email:  tom.mockus@mdihospital.org

Mail:  Privacy Officer
Mount Desert Island Hospital
10 Wayman Ln.
Bar Harbor, ME 04609

Phone: 207-288-5081

Updates to our policy

We may update this Privacy Policy at any time, and we will provide the updated Privacy Policy on our websites.  We may make any changes to the Privacy Policy applicable to all the information we maintain.

Revised:
December 18, 2024